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Planograms and Category Managment

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Planogram Outsourcing

January 10, 2020 by Gerry Byrne Leave a Comment

Full planogram outsourcing service Shelfstock can assist you with either providing a fully outsourced planogram solution, or act as an overflow service when your requirements are more than you can handle internally. Leading edge planogram software Shelfstock have invested in leading edge space planning software designed to deliver both effective and efficient in-store ranging. We provide space … [Read more...]

Filed Under: Space Management Tagged With: outsourcing, Planogram

Is Category Management still relevant?

January 1, 2020 by Gerry Byrne Leave a Comment

Traditional category management is now an old concept in today’s very competitive market. Retailers need a new solution to enable the level of differentiation necessary to attract new shoppers and indeed keep their existing shoppers with an ever-grow­ing number of competitors entering the market while ensuring they continue to meet the ever changing demands of today’s consumers. Retailers need to … [Read more...]

Filed Under: Category Management Tagged With: Cat Man 2.0, Category Management 2.0, New Cat Man

How to create great planograms

December 23, 2019 by Gerry Byrne Leave a Comment

Step 1. Understanding shoppers and their needs  There are many retail formats all with different needs (even from the same category!), take for example the difference between convenience and supermarket shoppers, while supermarkets tend to attract planned purchases where shoppers generally spend more time choosing products (hence price and range is important), the convenience shopper won't … [Read more...]

Filed Under: Space Management Tagged With: Category Management, planograms, Space management, space planning

What makes a great store layout?

October 3, 2019 by Gerry Byrne 3 Comments

What's truly happening in retail shopping aisles? There have been many studies conducted on consumer behaviour particularly when it comes to what motivates shoppers or consumers to buy into a particular brand or why they choose a particular retail format or store, but what motivates customers while they are in-store? After spending many years working for a number of different retailers from … [Read more...]

Filed Under: Category Management, Space Management Tagged With: Floor Planning, merchandising, Retail Floor Planner, Retail Store, Space to Sales, Store plans

Category Management for Dummies

May 5, 2019 by Gerry Byrne 2 Comments

We often get asked to explain how category management works and why is it so complicated and drawn out, but in fact it doesn't need to be and when you understand what the key elements are, it's actually not that complicated at all! So how does category management differ from any other business process? Well in most cases it doesn't, that is, if your objective is to drive sales and you include a … [Read more...]

Filed Under: Category Management Tagged With: Category Management, Consumers, Learning, marketing, Quick guides, Reading, Shoppers

What are planograms and why do we need them?

January 21, 2019 by Gerry Byrne Leave a Comment

A simple definition A planogram is a tool used by retailers and suppliers, it is a drawing that provides details as to where a product should be placed on a shelf and how many facings a product should have. A planogram is used by the retailer to increase sales and by suppliers to justify space allocated to brands and help new product development. Planograms are a visual way of presenting how … [Read more...]

Filed Under: Space Management Tagged With: analysis, merchandising, planogram software, planograms, retail shelf planner, Space management, space planning, Space to Sales

Selling with Planograms

January 11, 2019 by Gerry Byrne 1 Comment

… [Read more...]

Filed Under: Space Management

What is Category Management in CPG?

January 10, 2019 by Gerry Byrne 1 Comment

Category Management is the primary platform from which CPG (Consumer Packaged Goods) brand owners interact with retailers. Category Management provides the language, process framework, and metrics for communicating all strategic and tactical recommendations to the retailer. Where did it start? Back in the early 90’s a process was developed to help retailers and suppliers manage the category … [Read more...]

Filed Under: Category Management Tagged With: 8 steps, Category Management, CPG, marketing, merchandising, Research, Retailing, Selling

Fast Track Category Management

December 21, 2018 by Gerry Byrne 4 Comments

Many people have asked "how do we speed up the Category Management process to take advantage of any quick wins or low hanging fruit?". Ideally you shouldn't shorten the process as it takes into account all the valid steps needed to properly analyse the situation and put a solid strategy in place to achieve your goals but when you break down the individual components of Category Management you will … [Read more...]

Filed Under: Category Management Tagged With: Cat Man 2.0, Category, Category Management, Fast track cat man, Shortened Cat Man

The science that makes us spend more in supermarkets, and feel good while we do it

October 31, 2018 by Gerry Byrne Leave a Comment

When you walk into a supermarket, you probably want to spend as little money as possible. The supermarket wants you to spend as much money as possible. Let battle commence. As you enter the store your senses come under assault. You will often find that fresh produce (fruit, vegetables, flowers) is the first thing you see. The vibrant colours put you in a good mood, and the happier you are the … [Read more...]

Filed Under: Category Management Tagged With: Consumers, marketing, Retailing, Shoppers, Space management, Supermarket

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