Research has shown that shoppers form an opinion of a store in the first ten feet of entering so once customers enter your pharmacy the initial appearance must make a positive impression and what they see in the first few feet will have a big impact on their decision to return to your store.

         

So what are the factors the influence your shoppers to impulse buy and what do shoppers expect to see in pharmacies? In the attached white-paper we explore what elements within the Category Management process can be used to achieve this objective

Click here to view the white-paper