Category Management Projects
In a typical Category Management (CatMan) project, there are strategic, tactical, and operational steps, after each step is reviewed and approved, implementation is agreed (usually consisting of a new planogram and/or a revised range of products with the category in question). Within each of these steps there are micro steps that need to be completed to achieve the maximum result from CatMan methodology
Shelfstock and its partner Figueira Costa set out to better understand the working relationship between category captains and retailers, after several interviews with industry specialists, retailers and suppliers we were able to map the process and identify how they work together and what type of data is shared, we also identified the main blockages that all parties feel during the process, based on that, we developed a solution that aims to help streamline the process while providing feedback on its progress.
The Planomax CatMan Tool;
Planomax CatMan allows you to create and manage your CatMan projects in a collaborative way, exchanging information, definitions, and files with your category captains in a simple and dynamic way, in a platform specifically developed to manage CatMan projects and planograms.
You can collaboratively organize and document the CatMan process in the form of macro steps, you can even track the success of your projects and share with your category captains/partners
Track all your CatMan projects on the one screen! see where you are with each category
Key Benefits of Planomax CatMan;
Each step of the CatMan process can be tracked, all the relevant documents can be shared with the appropriate people to ensure all the steps are completed after which the planograms and range updates can be approved (or pushed back for amendments) then directly shared with the retailer stores ready for implementation in store.
Follow each step as it happens and keep all the relevant documentation in one place
Planograms can be approved (directly from the portal) or pushed back for amends
As soon as the planograms are uploaded the retailer also has the option of approving them and then releasing directly to their stores without the need to reformat or create emails
The Planograms can be released with Planomax QR, which converts planograms to a QR code which can be scanned in-store
All this is instant, as soon as planograms are approved they can be available immediately in-store or if you wish made ready for distribution with another communication
Simple easy and efficient, save time, save money €€€ and deliver real results!
For more information or a demo email email@example.com
or phone Gerry @ +353(0)86 8333119
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