Focus groups are a useful method to:
- investigate complex behaviour
- discover how different groups think and feel about a topic and why they hold certain opinions
- identify changes in behaviour
- investigate the use, effectiveness and usefulness of particular library collections and services
- verify or clarify the results from surveys
- suggest potential solutions to problems identified
- inform decision-making, strategic planning and resource allocation
- to add a human dimension to impersonal data
- to deepen understanding and explain statistical data.
Advantages of focus groups
The main advantages of focus groups are:
- they are useful to obtain detailed information about personal and group feelings, perceptions and opinions
- they can save time and money compared to individual interviews
- they can provide a broader range of information
- they offer the opportunity to seek clarification
- they provide useful material eg quotes for public relations publication and presentations
What we do
- Supply respondents to suit all types of research projects
- Organise a location to run the focus group
- Host (meet & greet) the respondents and organise refreshments
- A moderator will be provided or you can use your own
- Organise any gratuities for the respondents
- Provide a detailed list with contact numbers of the respondents
Interested?
Contact us today for a quote or further detail
Email; info@shelfstock.ie
Phone; +353 (0)86 8333119