5 questions your planograms can answer
What changed at the reset?
The reset happened on Monday. By Friday, nobody could tell me what had changed. That's the reality for a lot of suppliers. A new planogram lands, the store resets, and the only way to see what moved is to open the old PDF and the new PDF side by side and squint. So the important questions go unanswered: → Which of our lines gained facings, and which lost them? → Did anything get delisted quietly? … [Read more...]
The PDF nobody opens again
Every supplier in Ireland gets the most valuable document in retail for free. And most of them never open it twice. I'm talking about the retailer's planogram. It tells you exactly where your products sit. How many facings you have. Which shelf. Which bay. Who's beside you. How much space your competitors got. But it arrives as a PDF. Sometimes dozens of them, one per store format. So it gets … [Read more...]
The Consumer Decision Tree
The Consumer Decision Tree explained Also called product hierarchies, consumer decision trees are graphical records which assist manufacturers and retailers to understand consumer buying habits and the decision-making processes followed by individuals while shopping a category Think about how you make a decision to buy a product, it will be driven by a need or want in most cases, yes all those … [Read more...]
The Path to Purchase & how to influence it
The term "path to purchase" refers to the journey or sequence of steps that a consumer takes from initial awareness of a product or service to the final decision and action of making a purchase. It encompasses the various stages, touchpoints, and influences that shape a consumer's decision-making process throughout their shopping experience. In-store selection plays a significant role in the … [Read more...]
Planogram Maintenance made easy with Retail Merchandising Center
The benefits of regular planogram maintenance or reviews are often undervalued in the planogram process. Planograms by their very nature are a reflection of a point in time that consist of a multitude of different factors often in keeping with what's on trend, in growth or what's popular at a point in time. But of course all of this can change from time to time and usually does! Hence, if you … [Read more...]
What’s happening in the Grocery Market?
Quickly access market share figures with this interactive tool courtesy of Kantar World Panel … [Read more...]
What do Category Managers do?
What does a category manager do? A question no doubt many companies have asked when trying to justify a budget to hire one... Simply put the category manager is ultimately responsible for what the shopper sees at the fixture and I’m not just talking about the planogram (shelf layout) its everything that the shoppers sees at the fixture and even some of the things on the way to the fixture. … [Read more...]
Is it time to get back on track post lockdown with Category Management?
Post Lockdown COVID-19 has had a huge effect on the retail industry forcing many retailers off-road, but now is the time to revisit your categories and ensure you are maximising your range and space! New ways of doing business To say it’s been a rough ride in recent times is something of an understatement. Retailers across the country have poured blood, sweat and tears into keeping shelves full … [Read more...]