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Planograms and Category Managment

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Category Management – what’s it all about?

Category management is now an essential part of the business planning process for both retailer and supplier, its impact has been profound in helping the industry understand consumer behaviour, shoppers needs and how we interact with brands and categories. Category management is evolving to suit the ever changing needs of the industry and those who embrace the process are achieving significant results.

The Eight Step process

Back in the early 90’s a process was developed to help retailers and suppliers manage the category management process, many retailers and manufacturers refined the process for speedier strategy/opportunity fulfillment, smoother execution, and more robust results. A ninth step was added (nowadays forgotten about) called the readiness stage i.e. is the company ready for the process, does it have the capabilities and resources needed etc. a valid question worth asking.

Category Management is not just about pushing buttons or running various reports, it’s about truly understanding the shoppers path to purchase and understanding how you can influence that path or at the very least understand how a shopper arrives at making the final decision, something that online retailers are beginning to make real headway in and convert many traditional bricks and mortar shoppers to online shoppers

To better understand this process we have broken it into 3 stages; 

The Assessment stage – Category definition, Category Role, Category Assessment – What do I know or need to know?
The Strategy Stage – Category Strategies & Tactics, Category Scorecard – What have I learned?
The Implementation Stage – Implementation, analysis and review – What actions am I going to take?

Download available here > The eight steps of Cat Man

Download our Category Management Workshop brochure here >Category Management Workshops

How Shelfstock can help your business grow

The Assessment stage

Category Management

What do I know or need to know

The Strategy stage

Category Management

What have I learned

The Implementation stage

Category Management

What actions am I going to take

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How can Shelfstock help

  • Epos analysis
  • Market data analysis
  • Planogram analysis
  • Focus Groups read more
  • Store planning read more

How can Shelfstock help

  • Planogram software read more
  • Macro space assessment read more
  • Range & assortment analysis
  • Promotion analysis
  • Preparation of planograms read more

How can Shelfstock help

  • Implementation of planograms
  • Live imaging read more
  • Store audits/checks read more
  • Analysis of performance data
  • Real-o-gram checks read more

 

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Category Management training

Since the introduction of Category Management in the grocery channel in the early 1990’s it has become essential for retailers or suppliers wishing to better understand consumer behaviour and how to meet their customers needs and wants. Shelfstock run a practical training workshop on category management ensuring you have a clear understanding of the benefits and the theory behind it.

If your interested in starting a new category management process and want to know more or need help in the space management, data analysis or implementation phases please get in touch as we have experienced category managers ready to help. Contact us, or send an email for more information.

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