Shelfstock

Planograms and Category Managment

  • Home
  • About us
  • Contact us
  • What We Do
  • Planomax
    • Planograms by QR code
    • Planomax CatMan
    • News – Shelfstock partners with Figuera Costa
  • What are Planograms
    • What are Planograms?
    • How to create great planograms
    • Why is planogram maintenance so important?
    • Selling with Planograms
    • The barriers to planogram resets
    • What are Live images
    • Shelfstock Outsourcing Solutions
    • Planogram Range Reviews
    • Supermarkets and planograms
  • Store Audits
    • In-Store – Capture store audit data from Photos
    • News – Shelfstock partners with Dtex
  • Retail Shelf Planner
    • Retail Shelf Planner
      • Retail Shelf Planner
      • Highlighting & analysis examples
      • Planogram Outsourcing Options
      • Live imaging service
    • Retail Floor Planner
      • Retail Floor Planner
      • What is Floor Planning
      • What makes a great layout?
    • Retail Merchandising Center
  • Category Management
    • What is Category Management?
    • The 8 Step CatMan process
    • The Consumer Decision Tree
    • Barriers to implement CatMan?
    • FastTrack Category Management
    • Retail in Pharmacy
    • Category Management 2.0
    • What are Focus-Groups?
    • What do Category Managers do?
    • What do Category Captains do?
  • Video & Blogposts
    • Video demos/user guides
    • Blogposts

The company

ShelfStock is an Irish consultancy service set up in 2014 by Gerry Byrne. Shelfstock specialises in category management and its advantages and processes to help both retailers and suppliers achieve their goals to become more consumer and shopper centric.

The owner

Gerry is an FMCG professional with more than 25 years experience in the retail sector. He has a grounded knowledge of category/occasion-based merchandising, shopper marketing, consumer insights, range and assortment planning. His career has seen him work across the supermarket and the convenience channels where he introduced many award winning solutions to aid the shopping experience. He has also worked on the Supplier side of the industry where he utilised his knowledge of the shopper & consumer to win the hearts and minds of the retailers.

Our difference

  • Tailor-made solutions to suit your exact needs
  • Solutions Driven & Results Orientated
  • Consumer and Shopper Focussed
  • Consultants with 20+ years of retail experience
  • Tailor-made Category Management workshops
  • Training (planograms & floor planning) software training
  • Retail Store assessment (Range, Category & Store Layout)
  • Cost-effective and affordable Space planning and floor planning Software
  • Focus groups and consumer panels at very competitive rates
  • Unique live imaging and full size planogram image service
  • Planogram outsourcing solutions at very competitive rates

Our mission

To provide support to manufacturers and retailers in the form of category insight, shopping behaviour and space planning software, ensuring the right products have the right space at the right time to meet your shoppers needs.

PS the barcode under the logo is real, scan it to see what happens

Don't just take our word for it, see what some of our clients have to say..

Gerry Byrne

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