Product and planogram images are not ‘nice to have’ they are essential as most retailers and suppliers now use planograms with photorealistic images so called ‘live images’ these images make planograms look more professional and enable the end user to see more clearly what the layout will look like before any changes are made, it is also possible to see new products or new packaging in their real context before any implementation actually takes place. Studies have shown that imaged planograms have a higher success rate as they are easier to follow and require little or no training to implement.
Ideal Images format for planograms – Backgrounds and Cropping
Images should appear with a white background and no other products or props should be in image. Images of contoured or non-contour products should be cropped to the products edge.
Typical example of a live image capture set up
Un-imaged planogram example
In this example you see a planogram with no images, the detail of the products are there and you can easily see what the products are if you zoom into an area but when you zoom out it can be difficult to know what the products are.
Live image planogram examples
In these examples the images are turned on and its very easy to see what the products are and how this fixture will look in real life! An added advantage will be that it will be easier to implement and require little or no training for merchandisers to implement changes. You will also notice in the second image there is a wood effect and branded headers, these are another way images can be inserted into the planogram which enhance the look of your planograms.
It is also possible to insert images of a store background into planograms enabling you to visualise your planogram in a real life setting. Theres no end to how creative you can get by adding additional images, you could even add an image of a person holding the planogram in their hands (that gives me an idea for my next planogram)
Top Tip; Did you know that incorrectly formatted images can slow down your planogramming software and slowdown your printing speed, shelfstock recommend you use a good photo editing tool to properly format the images before using in your planograms.
by Gerry Byrne
Gerry is the owner of shelfstock a company that specializes in everything to do with planograms, store planograms and category management. Email us firstname.lastname@example.org for more information on any of these topics