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Planograms and Category Managment

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Retail in Pharmacy

September 11, 2020 by Gerry Byrne Leave a Comment

… [Read more...]

Filed Under: Category Management, Latest News

Overcoming the barriers implementing planograms

May 7, 2020 by Gerry Byrne Leave a Comment

With all that is going on in the world at present the importance of ensuring you stock the right products that consumers want is now more important than ever, we already know the best way to manage your range is through the planogram process but implementing planogram changes (category resets) has always been a problem for many to get right. Getting planograms implemented can be … [Read more...]

Filed Under: Space Management Tagged With: Category resets, implementation, Planogram, Planomax, retail layouts

News – Shelfstock partners with Dtex to provide new field sales solutions

March 26, 2020 by Gerry Byrne Leave a Comment

Dtex are proud to announce a partnership agreement with Shelfstock to support the field sales and merchandising market in Ireland. Dtex was founded in 2018 and have developed the In-Store system to assist field sales and merchandising operators in collecting data at the shelf by using the latest technologies in image recognition and artificial intelligence, In-Store is able to quickly and … [Read more...]

Filed Under: Latest News Tagged With: Artificial intelligence, Field Sales, Image Recognition, In-Store, merchandising

News – Shelfstock brings new planogram solutions to market with Figueira Costa

March 11, 2020 by Gerry Byrne Leave a Comment

I’d like to extend a very warm welcome to Gerry in Shelfstock in joining us where we have a local representative for our software solutions Founded in 2012, Figueira Costa Soluções de Planogramação started its operation in Florianopolis, Santa Catarina, with a focus on consulting and training for Retail Part of the portfolio of space management and planogramming solutions were developed … [Read more...]

Filed Under: Space Management Tagged With: planograms, Planomax, Printing, QR Code

The Consumer Decision Tree

January 23, 2020 by Gerry Byrne 2 Comments

The Consumer Decision Tree explained Also called product hierarchies, consumer decision trees are graphical records which assist manufacturers and retailers to understand consumer buying habits and the decision-making processes followed by individuals while shopping a category Think about how you make a decision to buy a product, it will be driven by a need or want in most cases, yes all those … [Read more...]

Filed Under: Category Management, Space Management Tagged With: Category Management, consumer decision tree, marketing, planograms, Research

Planogram Outsourcing

January 10, 2020 by Gerry Byrne Leave a Comment

Full planogram outsourcing service Shelfstock can assist you with either providing a fully outsourced planogram solution, or act as an overflow service when your requirements are more than you can handle internally. Leading edge planogram software Shelfstock have invested in leading edge space planning software designed to deliver both effective and efficient in-store ranging. We provide space … [Read more...]

Filed Under: Space Management Tagged With: outsourcing, Planogram

Is Category Management still relevant?

January 1, 2020 by Gerry Byrne Leave a Comment

Traditional category management is now an old concept in today’s very competitive market. Retailers need a new solution to enable the level of differentiation necessary to attract new shoppers and indeed keep their existing shoppers with an ever-grow­ing number of competitors entering the market while ensuring they continue to meet the ever changing demands of today’s consumers. Retailers need to … [Read more...]

Filed Under: Category Management Tagged With: Cat Man 2.0, Category Management 2.0, New Cat Man

How to create great planograms

December 23, 2019 by Gerry Byrne Leave a Comment

Step 1. Understanding shoppers and their needs  There are many retail formats all with different needs (even from the same category!), take for example the difference between convenience and supermarket shoppers, while supermarkets tend to attract planned purchases where shoppers generally spend more time choosing products (hence price and range is important), the convenience shopper won't … [Read more...]

Filed Under: Space Management Tagged With: Category Management, planograms, Space management, space planning

What makes a great store layout?

October 3, 2019 by Gerry Byrne 2 Comments

What's truly happening in retail shopping aisles? There have been many studies conducted on consumer behaviour particularly when it comes to what motivates shoppers or consumers to buy into a particular brand or why they choose a particular retail format or store, but what motivates customers while they are in-store? After spending many years working for a number of different retailers from … [Read more...]

Filed Under: Category Management, Space Management Tagged With: Floor Planning, merchandising, Retail Floor Planner, Retail Store, Space to Sales, Store plans

Category Management for Dummies

May 5, 2019 by Gerry Byrne 2 Comments

We often get asked to explain how category management works and why is it so complicated and drawn out, but in fact it doesn't need to be and when you understand what the key elements are, it's actually not that complicated at all! So how does category management differ from any other business process? Well in most cases it doesn't, that is, if your objective is to drive sales and you include a … [Read more...]

Filed Under: Category Management Tagged With: Category Management, Consumers, Learning, marketing, Quick guides, Reading, Shoppers

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  • Retail in Pharmacy
  • Overcoming the barriers implementing planograms
  • News – Shelfstock partners with Dtex to provide new field sales solutions
  • News – Shelfstock brings new planogram solutions to market with Figueira Costa

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