Need to run a focus group?

Focus groups are a useful method to:

• investigate complex behaviour
• discover how different groups think and feel about a topic and why they hold certain opinions
• identify changes in behaviour
• investigate the use, effectiveness and usefulness of particular library collections and services
• verify or clarify the results from surveys
• suggest potential solutions to problems identified
• inform decision-making, strategic planning and resource allocation
• to add a human dimension to impersonal data
• to deepen understanding and explain statistical data.

Advantages of focus groups

The main advantages of focus groups are:

• they are useful to obtain detailed information about personal and group feelings, perceptions and opinions
• they can save time and money compared to individual interviews
• they can provide a broader range of information
• they offer the opportunity to seek clarification
• they provide useful material eg quotes for public relations publication and presentations

What we do

• Supply respondents to suit all types of research projects
• Organise a location to run the focus group
• Host (meet & greet) the respondents and organise refreshments
• A moderator will be provided or you can use your own
• Organise any gratuities for the respondents
• Provide a detailed list with contact numbers of the respondents

Interested?

Contact us today for a quote or further detail

Email; info@shelfstock.ie

Phone; +353 (0)86 8333119