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Planograms and Category Managment

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    • What are Planograms?
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    • Why is planogram maintenance so important?
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      • What makes a great layout?
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  • Category Management
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    • What are Focus-Groups?
    • What do Category Managers do?
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  • Video & Blogposts
    • Video demos/user guides
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  • Need to run a focus group?

    We can source the right respondents to suit all types of research projects

    Contact us

Focus groups are a useful method to:

  • investigate complex behaviour
  • discover how different groups think and feel about a topic and why they hold certain opinions
  • identify changes in behaviour
  • investigate the use, effectiveness and usefulness of particular library collections and services
  • verify or clarify the results from surveys
  • suggest potential solutions to problems identified
  • inform decision-making, strategic planning and resource allocation
  • to add a human dimension to impersonal data
  • to deepen understanding and explain statistical data.

Advantages of focus groups

The main advantages of focus groups are:

  • they are useful to obtain detailed information about personal and group feelings, perceptions and opinions
  • they can save time and money compared to individual interviews
  • they can provide a broader range of information
  • they offer the opportunity to seek clarification
  • they provide useful material eg quotes for public relations publication and presentations

What we do

  • Supply respondents to suit all types of research projects
  • Organise a location to run the focus group
  • Host (meet & greet) the respondents and organise refreshments
  • A moderator will be provided or you can use your own
  • Organise any gratuities for the respondents
  • Provide a detailed list with contact numbers of the respondents

Interested?

Contact us today for a quote or further detail

Email; info@shelfstock.ie

Phone; +353 (0)86 8333119

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