The (not so) perfect store
Many brands strive towards the perfect store layout to optimise shelf utilization and increase sales
Let's face it , Data Capture in the Field is expensive, it is normally done by skilled professionals
It's time consuming
Data Capture is time consuming, in some cases it can take 80% of the store visit time and even then, may not be complete when the Rep leaves the store, do we know how much it really costs?
Introducing In-Store for field merchandising
In place of manually recording items the user takes a photo of the area under review, images automatically sent to the cloud for processing, client receives reports online - done!
Our consultants have years of experience in the FMCG industry and can support you in many different ways. From executing project-activities to functioning as a sounding board. Contact us, or send an email for more information.