Full planogram outsourcing service
Shelfstock can assist you with either providing a fully outsourced planogram solution, or act as an overflow service when your requirements are more than you can handle internally.
Leading edge planogram software
Shelfstock have invested in leading edge space planning software designed to deliver both effective and efficient in-store ranging. We provide space planning expertise, planogram consultancy and insight to help our clients improve their return on investment. Our software helps us to build and manage effective planograms on your behalf. Space efficiency is at the core of the solution ensuring your customer/client achieves a maximum return on their space. It ensures a fair share of space has been allocated for the category or brand and can produce visually attractive and financially sound planograms.
Flexible outputs to suit your clients
These planograms can be provided to the specifications of the retailer - showing products on shelves, all based on their relative performance within the category. They need to be aesthetically pleasing - and to this end we consider how brands should be best presented, in price tiers & colour blocks (as an example). You provide the guidance through clear objectives, and the team at Shelfstock can work through those requirements to provide planograms based on proven merchandising principles.
We see the market as you do
We see the market as you do, through utilising your data & segmentation within the category. We simply provide the knowledge and experience of software technology, market data, category range and merchandising skills.
For planogram reviews or NPD launches
For planogram reviews, we can supply manufacturers, suppliers with justification for change within the category. We can even provide suggestions based upon the Consumer Decision Tree for potential NPD, looking as to where opportunities may exist in the market. We manage the whole range in the planogram allowing us to identify brands at risk of deletion.
An option to suit every type of business
Level One - Our Standard Service
Designed to meet the needs of our smaller clients who occasionally have ad-hoc needs in space planning from time to time, they may need to present to retailers on specific listing objectives or have a specific requirement from a client or customer from time to time.
What’s included
• Low demand, ad-hoc space planning needs throughout the year
• Planogram analysis, creation, auditing, updating
• Market or research analysis to support planogram review
• New planogram proposals for client approval
• Planogram outputs in required formats as needed
• Supporting documents & presentations for clients/retailers
• Follow-up documentation or analysis as required
Level Two - Our Premium Service
Designed to meet the needs of our small to medium clients who have regular needs in space planning, clients will need to update or amend their range to include various changes like NPD, delists, consumer trends or seasonal changes, suppliers may need to present to retailers on a regular basis for planogram reviews or have a specific requirement to update or amend planograms to include various changes e.g. NPD, updated range PGRs etc.
What’s included
• Higher demand, regular needs each month
• Planogram analysis, creation, auditing, updating as needed
• Market or research analysis to support planogram review or NPD launch
• Regular planogram updates to meet timing requirements
• Various report formats to meet client requirements
• New planogram proposals for client approval
• Planogram outputs in required formats as needed
• Supporting documents including presentations for clients/retailers
• Follow-up documentation or analysis as required
Level 3 - Our Gold Service
Designed to meet the needs of any client who sees the benefit in outsourcing the space planning function and taking advantage of significant cost savings as compared to a full time space planner on staff while also benefiting from the ability to be up and running immediately without the need for training or settling in periods. Our gold service will cover all the usual requirements of a space planners duties.
What’s included
• Full time resource, like having another member of staff 1-2 days a week
• Planogram analysis, creation, auditing, updating as needed
• Market or research analysis to support planogram review or NPD launch
• Regular planogram updates to meet timing requirements
• New planogram proposals for client approval
• Planogram outputs in required formats as needed
• Supporting documents including presentations for clients/retailers
• Follow-up documentation or analysis as required
• Planomax real-time access to your planograms via the planomax portal, first licence is included with our gold service
• Support+ Service includes extra support (as needed) to cover client’s requirements e.g. sales reports, retailer ad-hoc requests etc. related to space planning
No planogram review would be complete without the use of Category Management insights in preparing powerful presentations to finalise the review and tell the story to the retailer or client. With our help we will ensure you always get the right message across.