Category Management Projects In a typical Category Management (CatMan) project, there are strategic, tactical, and operational steps, after each step is reviewed and approved, implementation is agreed (usually consisting of a new planogram and/or a revised range of products with the category in question). Within each of these steps there are micro steps that need to be completed to achieve the … [Read more...]
What’s happening in the Grocery Market?
Quickly access market share figures with this interactive tool courtesy of Kantar World Panel … [Read more...]
Is it time to get back on track post lockdown with Category Management?
Post Lockdown COVID-19 has had a huge effect on the retail industry forcing many retailers off-road, but now is the time to revisit your categories and ensure you are maximising your range and space! New ways of doing business To say it’s been a rough ride in recent times is something of an understatement. Retailers across the country have poured blood, sweat and tears into keeping shelves full … [Read more...]
Retail in Pharmacy
Overcoming the barriers implementing planograms
With all that is going on in the world at present the importance of ensuring you stock the right products that consumers want is now more important than ever, we already know the best way to manage your range is through the planogram process but implementing planogram changes (category resets) has always been a problem for many to get right. Getting planograms implemented can be … [Read more...]
News – Shelfstock partners with Dtex to provide new field sales solutions
Dtex are proud to announce a partnership agreement with Shelfstock to support the field sales and merchandising market in Ireland. Dtex was founded in 2018 and have developed the In-Store system to assist field sales and merchandising operators in collecting data at the shelf by using the latest technologies in image recognition and artificial intelligence, In-Store is able to quickly and … [Read more...]
News – Shelfstock brings new planogram solutions to market with Figueira Costa
I’d like to extend a very warm welcome to Gerry in Shelfstock in joining us where we have a local representative for our software solutions Founded in 2012, Figueira Costa Soluções de Planogramação started its operation in Florianopolis, Santa Catarina, with a focus on consulting and training for Retail Part of the portfolio of space management and planogramming solutions were developed … [Read more...]
The Consumer Decision Tree
The Consumer Decision Tree explained Also called product hierarchies, consumer decision trees are graphical records which assist manufacturers and retailers to understand consumer buying habits and the decision-making processes followed by individuals while shopping a category Think about how you make a decision to buy a product, it will be driven by a need or want in most cases, yes all those … [Read more...]
Planogram Outsourcing
Full planogram outsourcing service Shelfstock can assist you with either providing a fully outsourced planogram solution, or act as an overflow service when your requirements are more than you can handle internally. Leading edge planogram software Shelfstock have invested in leading edge space planning software designed to deliver both effective and efficient in-store ranging. We provide space … [Read more...]
Is Category Management still relevant?
Traditional category management is now an old concept in today’s very competitive market. Retailers need a new solution to enable the level of differentiation necessary to attract new shoppers and indeed keep their existing shoppers with an ever-growing number of competitors entering the market while ensuring they continue to meet the ever changing demands of today’s consumers. Retailers need to … [Read more...]