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Planograms and Category Managment

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What’s happening in the Grocery Market?

January 2, 2023 by Gerry Byrne Leave a Comment

Quickly access market share figures with this interactive tool courtesy of Kantar World Panel … [Read more...]

Filed Under: Latest News Tagged With: Market Share

Planogram Maintenance made easy with Retail Merchandising Center

October 24, 2022 by Gerry Byrne Leave a Comment

The benefits of regular planogram maintenance or reviews are often undervalued in the planogram process. Planograms by their very nature are a reflection of a point in time that consist of a multitude of different factors often in keeping with what's on trend, in growth or what's popular at a point in time. But of course all of this can change from time to time and usually does! Hence, if you … [Read more...]

Filed Under: Space Management

What do Category Managers do?

June 26, 2022 by Gerry Byrne 2 Comments

What does a category manager do? A question no doubt many companies have asked when trying to justify a budget to hire one... Simply put the category manager is ultimately responsible for what the shopper sees at the fixture and I’m not just talking about the planogram (shelf layout) its everything that the shoppers sees at the fixture and even some of the things on the way to the fixture. … [Read more...]

Filed Under: Category Management Tagged With: Category Management, category managers, planograms, space planning

Now there’s a better way to manage your Category Projects

February 24, 2022 by Gerry Byrne Leave a Comment

Category Management Projects In a typical Category Management (CatMan) project, there are strategic, tactical, and operational steps, after each step is reviewed and approved, implementation is agreed (usually consisting of a new planogram and/or a revised range of products with the category in question). Within each of these steps there are micro steps that need to be completed to achieve the … [Read more...]

Filed Under: Category Management, Latest News Tagged With: CatMan, Planomax

Is it time to get back on track post lockdown with Category Management?

August 9, 2021 by Gerry Byrne Leave a Comment

Post Lockdown COVID-19 has had a huge effect on the retail industry forcing many retailers off-road, but now is the time to revisit your categories and ensure you are maximising your range and space! New ways of doing business To say it’s been a rough ride in recent times is something of an understatement. Retailers across the country have poured blood, sweat and tears into keeping shelves full … [Read more...]

Filed Under: Category Management, Space Management Tagged With: Category Management, Fasttrack, post lockdown, retail

Retail in Pharmacy

September 11, 2020 by Gerry Byrne Leave a Comment

… [Read more...]

Filed Under: Category Management, Latest News

Overcoming the barriers implementing planograms

May 7, 2020 by Gerry Byrne Leave a Comment

With all that is going on in the world at present the importance of ensuring you stock the right products that consumers want is now more important than ever, we already know the best way to manage your range is through the planogram process but implementing planogram changes (category resets) has always been a problem for many to get right. Getting planograms implemented can be … [Read more...]

Filed Under: Space Management Tagged With: Category resets, implementation, Planogram, Planomax, retail layouts

News – Shelfstock partners with Dtex to provide new field sales solutions

March 26, 2020 by Gerry Byrne Leave a Comment

Dtex are proud to announce a partnership agreement with Shelfstock to support the field sales and merchandising market in Ireland. Dtex was founded in 2018 and have developed the In-Store system to assist field sales and merchandising operators in collecting data at the shelf by using the latest technologies in image recognition and artificial intelligence, In-Store is able to quickly and … [Read more...]

Filed Under: Latest News Tagged With: Artificial intelligence, Field Sales, Image Recognition, In-Store, merchandising

News – Shelfstock brings new planogram solutions to market with Figueira Costa

March 11, 2020 by Gerry Byrne Leave a Comment

I’d like to extend a very warm welcome to Gerry in Shelfstock in joining us where we have a local representative for our software solutions Founded in 2012, Figueira Costa Soluções de Planogramação started its operation in Florianopolis, Santa Catarina, with a focus on consulting and training for Retail Part of the portfolio of space management and planogramming solutions were developed … [Read more...]

Filed Under: Space Management Tagged With: planograms, Planomax, Printing, QR Code

The Consumer Decision Tree

January 23, 2020 by Gerry Byrne 3 Comments

The Consumer Decision Tree explained Also called product hierarchies, consumer decision trees are graphical records which assist manufacturers and retailers to understand consumer buying habits and the decision-making processes followed by individuals while shopping a category Think about how you make a decision to buy a product, it will be driven by a need or want in most cases, yes all those … [Read more...]

Filed Under: Category Management, Space Management Tagged With: Category Management, consumer decision tree, marketing, planograms, Research

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  • What’s happening in the Grocery Market?
  • Planogram Maintenance made easy with Retail Merchandising Center
  • What do Category Managers do?
  • Now there’s a better way to manage your Category Projects

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