The reset happened on Monday. By Friday, nobody could tell me what had changed. That's the reality for a lot of suppliers. A new planogram lands, the store resets, and the only way to see what moved is to open the old PDF and the new PDF side by side and squint. So the important questions go unanswered: → Which of our lines gained facings, and which lost them? → Did anything get delisted quietly? … [Read more...]
The PDF nobody opens again
Every supplier in Ireland gets the most valuable document in retail for free. And most of them never open it twice. I'm talking about the retailer's planogram. It tells you exactly where your products sit. How many facings you have. Which shelf. Which bay. Who's beside you. How much space your competitors got. But it arrives as a PDF. Sometimes dozens of them, one per store format. So it gets … [Read more...]
The Consumer Decision Tree
The Consumer Decision Tree explained Also called product hierarchies, consumer decision trees are graphical records which assist manufacturers and retailers to understand consumer buying habits and the decision-making processes followed by individuals while shopping a category Think about how you make a decision to buy a product, it will be driven by a need or want in most cases, yes all those … [Read more...]
The Path to Purchase & how to influence it
The term "path to purchase" refers to the journey or sequence of steps that a consumer takes from initial awareness of a product or service to the final decision and action of making a purchase. It encompasses the various stages, touchpoints, and influences that shape a consumer's decision-making process throughout their shopping experience. In-store selection plays a significant role in the … [Read more...]
Planogram Maintenance made easy with Retail Merchandising Center
The benefits of regular planogram maintenance or reviews are often undervalued in the planogram process. Planograms by their very nature are a reflection of a point in time that consist of a multitude of different factors often in keeping with what's on trend, in growth or what's popular at a point in time. But of course all of this can change from time to time and usually does! Hence, if you … [Read more...]
Is it time to get back on track post lockdown with Category Management?
Post Lockdown COVID-19 has had a huge effect on the retail industry forcing many retailers off-road, but now is the time to revisit your categories and ensure you are maximising your range and space! New ways of doing business To say it’s been a rough ride in recent times is something of an understatement. Retailers across the country have poured blood, sweat and tears into keeping shelves full … [Read more...]
News – Shelfstock brings new planogram solutions to market with Figueira Costa
I’d like to extend a very warm welcome to Gerry in Shelfstock in joining us where we have a local representative for our software solutions Founded in 2012, Figueira Costa Soluções de Planogramação started its operation in Florianopolis, Santa Catarina, with a focus on consulting and training for Retail Part of the portfolio of space management and planogramming solutions were developed … [Read more...]
Planogram Outsourcing
Full planogram outsourcing service Shelfstock can assist you with either providing a fully outsourced planogram solution, or act as an overflow service when your requirements are more than you can handle internally. Leading edge planogram software Shelfstock have invested in leading edge space planning software designed to deliver both effective and efficient in-store ranging. We provide space … [Read more...]
How to create great planograms
Step 1. Understanding shoppers and their needs There are many retail formats all with different needs (even from the same category!), take for example the difference between convenience and supermarket shoppers, while supermarkets tend to attract planned purchases where shoppers generally spend more time choosing products (hence price and range is important), the convenience shopper won't … [Read more...]
What makes a great store layout?
What's truly happening in retail shopping aisles? There have been many studies conducted on consumer behaviour particularly when it comes to what motivates shoppers or consumers to buy into a particular brand or why they choose a particular retail format or store, but what motivates customers while they are in-store? After spending many years working for a number of different retailers from … [Read more...]