Now there’s a better way to manage your Category Projects

Category Management Projects

In a typical Category Management (CatMan) project, there are strategic, tactical, and operational steps, after each step is reviewed and approved, implementation is agreed (usually consisting of a new planogram and/or a revised range of products with the category in question). Within each of these steps there are micro steps that need to be completed to achieve the maximum result from CatMan methodology

Category Captains

Shelfstock and its partner Figueira Costa set out to better understand the working relationship between category captains and retailers, after several interviews with industry specialists, retailers and suppliers we were able to map the process and identify how they work together and what type of data is shared, we also identified the main blockages that all parties feel during the process, based on that, we developed a solution that aims to help streamline the process while providing feedback on its progress.

The Planomax CatMan Tool;

Planomax CatMan allows you to create and manage your CatMan projects in a collaborative way, exchanging information, definitions, and files with your category captains in a simple and dynamic way, in a platform specifically developed to manage CatMan projects and planograms.

You can collaboratively organize and document the CatMan process in the form of macro steps, you can even track the success of your projects and share with your category captains/partners

Key Benefits of Planomax CatMan;

Each step of the CatMan process can be tracked, all the relevant documents can be shared with the appropriate people to ensure all the steps are completed after which the planograms and range updates can be approved (or pushed back for amendments) then directly shared with the retailer stores ready for implementation in store.