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Planograms and Category Managment

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What makes a great store layout?

October 3, 2019 by Gerry Byrne 2 Comments

What's truly happening in retail shopping aisles? There have been many studies conducted on consumer behaviour particularly when it comes to what motivates shoppers or consumers to buy into a particular brand or why they choose a particular retail format or store, but what motivates customers while they are in-store? After spending many years working for a number of different retailers from … [Read more...]

Filed Under: Category Management, Space Management Tagged With: Floor Planning, merchandising, Retail Floor Planner, Retail Store, Space to Sales, Store plans

Category Management for Dummies

May 5, 2019 by Gerry Byrne 2 Comments

We often get asked to explain how category management works and why is it so complicated and drawn out, but in fact it doesn't need to be and when you understand what the key elements are, it's actually not that complicated at all! So how does category management differ from any other business process? Well in most cases it doesn't, that is, if your objective is to drive sales and you include a … [Read more...]

Filed Under: Category Management Tagged With: Category Management, Consumers, Learning, marketing, Quick guides, Reading, Shoppers

The Consumer Decision Tree

January 23, 2019 by Gerry Byrne 2 Comments

The Consumer Decision Tree explained Also called product hierarchies, consumer decision trees are graphical records which assist manufacturers and retailers to understand consumer buying habits and the decision-making processes followed by individuals while shopping a category The step before defining the Consumer Decision Tree (CDT) is defining the category, which plays an important role in how … [Read more...]

Filed Under: Category Management, Space Management Tagged With: Category Management, consumer decision tree, marketing, planograms, Research

What is Category Management in CPG?

January 10, 2019 by Gerry Byrne Leave a Comment

Category Management is the primary platform from which CPG (Consumer Packaged Goods) brand owners interact with retailers. Category Management provides the language, process framework, and metrics for communicating all strategic and tactical recommendations to the retailer. Where did it start? Back in the early 90’s a process was developed to help retailers and suppliers manage the category … [Read more...]

Filed Under: Category Management Tagged With: 8 steps, Category Management, CPG, marketing, merchandising, Research, Retailing, Selling

Fast Track Category Management

December 21, 2018 by Gerry Byrne 4 Comments

Many people have asked "how do we speed up the Category Management process to take advantage of any quick wins or low hanging fruit?". Ideally you shouldn't shorten the process as it takes into account all the valid steps needed to properly analyse the situation and put a solid strategy in place to achieve your goals but when you break down the individual components of Category Management you … [Read more...]

Filed Under: Category Management Tagged With: Cat Man 2.0, Category, Category Management, Fast track cat man, Shortened Cat Man

The science that makes us spend more in supermarkets, and feel good while we do it

October 31, 2018 by Gerry Byrne Leave a Comment

When you walk into a supermarket, you probably want to spend as little money as possible. The supermarket wants you to spend as much money as possible. Let battle commence. As you enter the store your senses come under assault. You will often find that fresh produce (fruit, vegetables, flowers) is the first thing you see. The vibrant colours put you in a good mood, and the happier you are the … [Read more...]

Filed Under: Category Management Tagged With: Consumers, marketing, Retailing, Shoppers, Space management, Supermarket

Has Category Management evolved?

August 26, 2018 by Gerry Byrne Leave a Comment

Traditional category management is now an old concept in today’s very competitive market. Retailers need a new solution to enable the level of differentiation necessary to attract new shoppers and indeed keep their existing shoppers with an ever-grow­ing number of competitors entering the market while ensuring they continue to meet the ever changing demands of today’s consumers. Retailers need to … [Read more...]

Filed Under: Category Management Tagged With: Cat Man 2.0, Category Management 2.0, New Cat Man

Should Manufacturers and Suppliers be more focused on Convenience?

August 14, 2018 by Gerry Byrne Leave a Comment

Convenience in Ireland has always been popular with Irish consumers, maybe it’s due to our past and the link with the ‘corner shop’ or maybe it’s due to the vast array of very well developed convenience formats in Ireland, either way its here to stay and back in growth. As with other channels the big players are getting bigger and expanding (Leading operators like Centra and Spar continue to add … [Read more...]

Filed Under: Category Management Tagged With: brands, Category Management, convenience, marketing, planograms, Retailing

Shelfstock supports Feeding Ireland’s Future Initiative

May 30, 2018 by Gerry Byrne Leave a Comment

The Department of Employment Affairs and Social Protection, in collaboration with Efficient Consumer Approach Ireland (ECR), launched the fifth annual Feeding Ireland’s Future Initiative (FIF), which will run from 21st May until 1st June. Some 20 leading companies are participating in FIF 2018 including Shelfstock, which will provide young jobseekers with practical help and advice on developing … [Read more...]

Filed Under: Latest News Tagged With: ECR, marketing, retail

Are forecourts of the future doomed?

December 11, 2017 by Gerry Byrne Leave a Comment

After spending many years in forecourt retailing and having being part of the original team who brought forecourt retailing to a new height back in the days of the Statoil fairplay brand in Ireland I've kept a close eye on it's changes over the years The move from fuel to food and quality coffee was inevitable With shrinking margins on fuel, the need to bolster profits with food has long being a … [Read more...]

Filed Under: Category Management, Space Management Tagged With: Cars, convenience, Convenience retailing, Food to go, Forecourts, Petrol, Retailing

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Blogposts

  • What are planograms and why do we need them? October 21, 2019
  • What makes a great store layout? October 3, 2019
  • Category Management for Dummies May 5, 2019
  • The Consumer Decision Tree January 23, 2019
  • What is Category Management in CPG? January 10, 2019

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