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Planograms and Category Managment

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What do Category Managers do?

June 26, 2022 by Gerry Byrne 2 Comments

What does a category manager do? A question no doubt many companies have asked when trying to justify a budget to hire one... Simply put the category manager is ultimately responsible for what the shopper sees at the fixture and I’m not just talking about the planogram (shelf layout) its everything that the shoppers sees at the fixture and even some of the things on the way to the fixture. … [Read more...]

Filed Under: Category Management Tagged With: Category Management, category managers, planograms, space planning

Now there’s a better way to manage your Category Projects

February 24, 2022 by Gerry Byrne Leave a Comment

Category Management Projects In a typical Category Management (CatMan) project, there are strategic, tactical, and operational steps, after each step is reviewed and approved, implementation is agreed (usually consisting of a new planogram and/or a revised range of products with the category in question). Within each of these steps there are micro steps that need to be completed to achieve the … [Read more...]

Filed Under: Category Management, Latest News Tagged With: CatMan, Planomax

Is it time to get back on track post lockdown with Category Management?

August 9, 2021 by Gerry Byrne Leave a Comment

Post Lockdown COVID-19 has had a huge effect on the retail industry forcing many retailers off-road, but now is the time to revisit your categories and ensure you are maximising your range and space! New ways of doing business To say it’s been a rough ride in recent times is something of an understatement. Retailers across the country have poured blood, sweat and tears into keeping shelves full … [Read more...]

Filed Under: Category Management, Space Management Tagged With: Category Management, Fasttrack, post lockdown, retail

Retail in Pharmacy

September 11, 2020 by Gerry Byrne Leave a Comment

… [Read more...]

Filed Under: Category Management, Latest News

The Consumer Decision Tree

January 23, 2020 by Gerry Byrne 3 Comments

The Consumer Decision Tree explained Also called product hierarchies, consumer decision trees are graphical records which assist manufacturers and retailers to understand consumer buying habits and the decision-making processes followed by individuals while shopping a category Think about how you make a decision to buy a product, it will be driven by a need or want in most cases, yes all those … [Read more...]

Filed Under: Category Management, Space Management Tagged With: Category Management, consumer decision tree, marketing, planograms, Research

Is Category Management still relevant?

January 1, 2020 by Gerry Byrne Leave a Comment

Traditional category management is now an old concept in today’s very competitive market. Retailers need a new solution to enable the level of differentiation necessary to attract new shoppers and indeed keep their existing shoppers with an ever-grow­ing number of competitors entering the market while ensuring they continue to meet the ever changing demands of today’s consumers. Retailers need to … [Read more...]

Filed Under: Category Management Tagged With: Cat Man 2.0, Category Management 2.0, New Cat Man

What makes a great store layout?

October 3, 2019 by Gerry Byrne 3 Comments

What's truly happening in retail shopping aisles? There have been many studies conducted on consumer behaviour particularly when it comes to what motivates shoppers or consumers to buy into a particular brand or why they choose a particular retail format or store, but what motivates customers while they are in-store? After spending many years working for a number of different retailers from … [Read more...]

Filed Under: Category Management, Space Management Tagged With: Floor Planning, merchandising, Retail Floor Planner, Retail Store, Space to Sales, Store plans

Category Management for Dummies

May 5, 2019 by Gerry Byrne 2 Comments

We often get asked to explain how category management works and why is it so complicated and drawn out, but in fact it doesn't need to be and when you understand what the key elements are, it's actually not that complicated at all! So how does category management differ from any other business process? Well in most cases it doesn't, that is, if your objective is to drive sales and you include a … [Read more...]

Filed Under: Category Management Tagged With: Category Management, Consumers, Learning, marketing, Quick guides, Reading, Shoppers

What is Category Management in CPG?

January 10, 2019 by Gerry Byrne 1 Comment

Category Management is the primary platform from which CPG (Consumer Packaged Goods) brand owners interact with retailers. Category Management provides the language, process framework, and metrics for communicating all strategic and tactical recommendations to the retailer. Where did it start? Back in the early 90’s a process was developed to help retailers and suppliers manage the category … [Read more...]

Filed Under: Category Management Tagged With: 8 steps, Category Management, CPG, marketing, merchandising, Research, Retailing, Selling

Fast Track Category Management

December 21, 2018 by Gerry Byrne 4 Comments

Many people have asked "how do we speed up the Category Management process to take advantage of any quick wins or low hanging fruit?". Ideally you shouldn't shorten the process as it takes into account all the valid steps needed to properly analyse the situation and put a solid strategy in place to achieve your goals but when you break down the individual components of Category Management you will … [Read more...]

Filed Under: Category Management Tagged With: Cat Man 2.0, Category, Category Management, Fast track cat man, Shortened Cat Man

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