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What do Category Captains do for retailers?

April 15, 2016 by Gerry Byrne Leave a Comment

Where would retailers be without their category captain? depending on who you speak to, the answers would be "couldn't cope without them" to "don't need them, waste of time."  'The category captain will be expected to have the closest and most regular contact with the retailer and will also be expected to invest time, effort, and often financial assets into the strategic development of the … [Read more...]

Filed Under: Category Management Tagged With: category captain, category leader, Category Management, category partner

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