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What are planograms and why do we need them?

January 21, 2019 by Gerry Byrne Leave a Comment

A simple definition A planogram is a tool used by retailers and suppliers, it is a drawing that provides details as to where a product should be placed on a shelf and how many facings a product should have. A planogram is used by the retailer to increase sales and by suppliers to justify space allocated to brands and help new product development. Planograms are a visual way of presenting how … [Read more...]

Filed Under: Space Management Tagged With: analysis, merchandising, planogram software, planograms, retail shelf planner, Space management, space planning, Space to Sales

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