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Planograms and Category Managment

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What makes a great store layout?

October 3, 2019 by Gerry Byrne 3 Comments

What's truly happening in retail shopping aisles? There have been many studies conducted on consumer behaviour particularly when it comes to what motivates shoppers or consumers to buy into a particular brand or why they choose a particular retail format or store, but what motivates customers while they are in-store? After spending many years working for a number of different retailers from … [Read more...]

Filed Under: Category Management, Space Management Tagged With: Floor Planning, merchandising, Retail Floor Planner, Retail Store, Space to Sales, Store plans

What are planograms and why do we need them?

January 21, 2019 by Gerry Byrne Leave a Comment

A simple definition A planogram is a tool used by retailers and suppliers, it is a drawing that provides details as to where a product should be placed on a shelf and how many facings a product should have. A planogram is used by the retailer to increase sales and by suppliers to justify space allocated to brands and help new product development. Planograms are a visual way of presenting how … [Read more...]

Filed Under: Space Management Tagged With: analysis, merchandising, planogram software, planograms, retail shelf planner, Space management, space planning, Space to Sales

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