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Planograms and Category Managment

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    • What are Planograms?
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  • Video & Blogposts
    • Video demos/user guides
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News – Shelfstock partners with Dtex to provide new field sales solutions

March 26, 2020 by Gerry Byrne Leave a Comment

Dtex are proud to announce a partnership agreement with Shelfstock to support the field sales and merchandising market in Ireland. Dtex was founded in 2018 and have developed the In-Store system to assist field sales and merchandising operators in collecting data at the shelf by using the latest technologies in image recognition and artificial intelligence, In-Store is able to quickly and … [Read more...]

Filed Under: Latest News Tagged With: Artificial intelligence, Field Sales, Image Recognition, In-Store, merchandising

What makes a great store layout?

October 3, 2019 by Gerry Byrne 3 Comments

What's truly happening in retail shopping aisles? There have been many studies conducted on consumer behaviour particularly when it comes to what motivates shoppers or consumers to buy into a particular brand or why they choose a particular retail format or store, but what motivates customers while they are in-store? After spending many years working for a number of different retailers from … [Read more...]

Filed Under: Category Management, Space Management Tagged With: Floor Planning, merchandising, Retail Floor Planner, Retail Store, Space to Sales, Store plans

What are planograms and why do we need them?

January 21, 2019 by Gerry Byrne Leave a Comment

A simple definition A planogram is a tool used by retailers and suppliers, it is a drawing that provides details as to where a product should be placed on a shelf and how many facings a product should have. A planogram is used by the retailer to increase sales and by suppliers to justify space allocated to brands and help new product development. Planograms are a visual way of presenting how … [Read more...]

Filed Under: Space Management Tagged With: analysis, merchandising, planogram software, planograms, retail shelf planner, Space management, space planning, Space to Sales

What is Category Management in CPG?

January 10, 2019 by Gerry Byrne 1 Comment

Category Management is the primary platform from which CPG (Consumer Packaged Goods) brand owners interact with retailers. Category Management provides the language, process framework, and metrics for communicating all strategic and tactical recommendations to the retailer. Where did it start? Back in the early 90’s a process was developed to help retailers and suppliers manage the category … [Read more...]

Filed Under: Category Management Tagged With: 8 steps, Category Management, CPG, marketing, merchandising, Research, Retailing, Selling

What are the barriers of implementing Cat Man?

May 7, 2016 by Gerry Byrne 2 Comments

Why should you implement Cat Man into your business ? Cat Man is ideally suited to maximising sales and profitability for both retailer & supplier while ensuring the customer/shopper has a better shopping experience. This can be achieved by following the Category Management process i.e. the 8 step process  It's main purpose is to satisfy more shoppers at the point of purchase this results … [Read more...]

Filed Under: Category Management Tagged With: Category Management, category managers, insights, marketing, merchandising, planograms, space planning, strategy

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