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Category Management for Dummies

May 5, 2019 by Gerry Byrne 2 Comments

We often get asked to explain how category management works and why is it so complicated and drawn out, but in fact it doesn't need to be and when you understand what the key elements are, it's actually not that complicated at all! So how does category management differ from any other business process? Well in most cases it doesn't, that is, if your objective is to drive sales and you include a … [Read more...]

Filed Under: Category Management Tagged With: Category Management, Consumers, Learning, marketing, Quick guides, Reading, Shoppers

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