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Planograms and Category Managment

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The Consumer Decision Tree

January 23, 2020 by Gerry Byrne 3 Comments

The Consumer Decision Tree explained Also called product hierarchies, consumer decision trees are graphical records which assist manufacturers and retailers to understand consumer buying habits and the decision-making processes followed by individuals while shopping a category Think about how you make a decision to buy a product, it will be driven by a need or want in most cases, yes all those … [Read more...]

Filed Under: Category Management, Space Management Tagged With: Category Management, consumer decision tree, marketing, planograms, Research

Category Management for Dummies

May 5, 2019 by Gerry Byrne 2 Comments

We often get asked to explain how category management works and why is it so complicated and drawn out, but in fact it doesn't need to be and when you understand what the key elements are, it's actually not that complicated at all! So how does category management differ from any other business process? Well in most cases it doesn't, that is, if your objective is to drive sales and you include a … [Read more...]

Filed Under: Category Management Tagged With: Category Management, Consumers, Learning, marketing, Quick guides, Reading, Shoppers

What is Category Management in CPG?

January 10, 2019 by Gerry Byrne Leave a Comment

Category Management is the primary platform from which CPG (Consumer Packaged Goods) brand owners interact with retailers. Category Management provides the language, process framework, and metrics for communicating all strategic and tactical recommendations to the retailer. Where did it start? Back in the early 90’s a process was developed to help retailers and suppliers manage the category … [Read more...]

Filed Under: Category Management Tagged With: 8 steps, Category Management, CPG, marketing, merchandising, Research, Retailing, Selling

The science that makes us spend more in supermarkets, and feel good while we do it

October 31, 2018 by Gerry Byrne Leave a Comment

When you walk into a supermarket, you probably want to spend as little money as possible. The supermarket wants you to spend as much money as possible. Let battle commence. As you enter the store your senses come under assault. You will often find that fresh produce (fruit, vegetables, flowers) is the first thing you see. The vibrant colours put you in a good mood, and the happier you are the … [Read more...]

Filed Under: Category Management Tagged With: Consumers, marketing, Retailing, Shoppers, Space management, Supermarket

Should Manufacturers and Suppliers be more focused on Convenience?

August 14, 2018 by Gerry Byrne Leave a Comment

Convenience in Ireland has always been popular with Irish consumers, maybe it’s due to our past and the link with the ‘corner shop’ or maybe it’s due to the vast array of very well developed convenience formats in Ireland, either way its here to stay and back in growth. As with other channels the big players are getting bigger and expanding (Leading operators like Centra and Spar continue to add … [Read more...]

Filed Under: Category Management Tagged With: brands, Category Management, convenience, marketing, planograms, Retailing

Shelfstock supports Feeding Ireland’s Future Initiative

May 30, 2018 by Gerry Byrne Leave a Comment

The Department of Employment Affairs and Social Protection, in collaboration with Efficient Consumer Approach Ireland (ECR), launched the fifth annual Feeding Ireland’s Future Initiative (FIF), which will run from 21st May until 1st June. Some 20 leading companies are participating in FIF 2018 including Shelfstock, which will provide young jobseekers with practical help and advice on developing … [Read more...]

Filed Under: Latest News Tagged With: ECR, marketing, retail

What are the barriers of implementing Cat Man?

May 7, 2016 by Gerry Byrne 2 Comments

Why should you implement Cat Man into your business ? Cat Man is ideally suited to maximising sales and profitability for both retailer & supplier while ensuring the customer/shopper has a better shopping experience. This can be achieved by following the Category Management process i.e. the 8 step process  It's main purpose is to satisfy more shoppers at the point of purchase this results … [Read more...]

Filed Under: Category Management Tagged With: Category Management, category managers, insights, marketing, merchandising, planograms, space planning, strategy

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