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The science that makes us spend more in supermarkets, and feel good while we do it

October 31, 2018 by Gerry Byrne Leave a Comment

When you walk into a supermarket, you probably want to spend as little money as possible. The supermarket wants you to spend as much money as possible. Let battle commence. As you enter the store your senses come under assault. You will often find that fresh produce (fruit, vegetables, flowers) is the first thing you see. The vibrant colours put you in a good mood, and the happier you are the … [Read more...]

Filed Under: Category Management Tagged With: Consumers, marketing, Retailing, Shoppers, Space management, Supermarket

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