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What do Category Managers do?

June 26, 2022 by Gerry Byrne 2 Comments

What does a category manager do? A question no doubt many companies have asked when trying to justify a budget to hire one... Simply put the category manager is ultimately responsible for what the shopper sees at the fixture and I’m not just talking about the planogram (shelf layout) its everything that the shoppers sees at the fixture and even some of the things on the way to the fixture. … [Read more...]

Filed Under: Category Management Tagged With: Category Management, category managers, planograms, space planning

What are the barriers of implementing Cat Man?

May 7, 2016 by Gerry Byrne 2 Comments

Why should you implement Cat Man into your business ? Cat Man is ideally suited to maximising sales and profitability for both retailer & supplier while ensuring the customer/shopper has a better shopping experience. This can be achieved by following the Category Management process i.e. the 8 step process  It's main purpose is to satisfy more shoppers at the point of purchase this results … [Read more...]

Filed Under: Category Management Tagged With: Category Management, category managers, insights, marketing, merchandising, planograms, space planning, strategy

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  • What do Category Managers do?
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