Shelfstock

Planograms and Category Managment

  • Home
  • About us
  • Contact us
  • What We Do
  • Planomax
    • Planograms by QR code
    • Planomax CatMan
    • News – Shelfstock partners with Figuera Costa
  • What are Planograms
    • What are Planograms?
    • How to create great planograms
    • Why is planogram maintenance so important?
    • Selling with Planograms
    • The barriers to planogram resets
    • What are Live images
    • Shelfstock Outsourcing Solutions
    • Planogram Range Reviews
    • Supermarkets and planograms
  • Store Audits
    • In-Store – Capture store audit data from Photos
    • News – Shelfstock partners with Dtex
  • Retail Shelf Planner
    • Retail Shelf Planner
      • Retail Shelf Planner
      • Highlighting & analysis examples
      • Planogram Outsourcing Options
      • Live imaging service
    • Retail Floor Planner
      • Retail Floor Planner
      • What is Floor Planning
      • What makes a great layout?
    • Retail Merchandising Center
  • Category Management
    • What is Category Management?
    • The 8 Step CatMan process
    • The Consumer Decision Tree
    • Barriers to implement CatMan?
    • FastTrack Category Management
    • Retail in Pharmacy
    • Category Management 2.0
    • What are Focus-Groups?
    • What do Category Managers do?
    • What do Category Captains do?
  • Video & Blogposts
    • Video demos/user guides
    • Blogposts

The Consumer Decision Tree

January 23, 2020 by Gerry Byrne 3 Comments

The Consumer Decision Tree explained Also called product hierarchies, consumer decision trees are graphical records which assist manufacturers and retailers to understand consumer buying habits and the decision-making processes followed by individuals while shopping a category Think about how you make a decision to buy a product, it will be driven by a need or want in most cases, yes all those … [Read more...]

Filed Under: Category Management, Space Management Tagged With: Category Management, consumer decision tree, marketing, planograms, Research

What is Category Management in CPG?

January 10, 2019 by Gerry Byrne 1 Comment

Category Management is the primary platform from which CPG (Consumer Packaged Goods) brand owners interact with retailers. Category Management provides the language, process framework, and metrics for communicating all strategic and tactical recommendations to the retailer. Where did it start? Back in the early 90’s a process was developed to help retailers and suppliers manage the category … [Read more...]

Filed Under: Category Management Tagged With: 8 steps, Category Management, CPG, marketing, merchandising, Research, Retailing, Selling

Planomax
Sending planograms by QR code

Recent Posts

  • What’s happening in the Grocery Market?
  • Planogram Maintenance made easy with Retail Merchandising Center
  • What do Category Managers do?
  • Now there’s a better way to manage your Category Projects

Follow Shelfstock on Twitter

Tweets by @shelfstock

Copyright © 2023 · Shelfstock, The Cottage, Annagor, Bellewstown, County Meath · Log in · Made by XL Websites