A simple definition A planogram is a tool used by retailers and suppliers, it is a drawing that provides details as to where a product should be placed on a shelf and how many facings a product should have. A planogram is used by the retailer to increase sales and by suppliers to justify space allocated to brands and help new product development. Planograms are a visual way of presenting how … [Read more...]
Selling with Planograms
What are Live images and why are they essential for planograms
Live imagesProduct and planogram images are not ‘nice to have’ they are essential as most retailers and suppliers now use planograms with photorealistic images so called ‘live images’ these images make planograms look more professional and enable the end user to see more clearly what the layout will look like before any changes are made, it is also possible to see new products or new packaging in … [Read more...]
Are forecourts of the future doomed?
After spending many years in forecourt retailing and having being part of the original team who brought forecourt retailing to a new height back in the days of the Statoil fairplay brand in Ireland I've kept a close eye on it's changes over the years The move from fuel to food and quality coffee was inevitable With shrinking margins on fuel, the need to bolster profits with food has long being a … [Read more...]