News – Shelfstock brings new planogram solutions to market with Figueira Costa
I’d like to extend a very warm welcome to Gerry in Shelfstock in joining us where we have a local representative for our software solutions Founded in 2012, Figueira Costa Soluções de Planogramação started its operation in Florianopolis, Santa Catarina, with a focus on consulting and training for Retail Part of the portfolio of space management and planogramming solutions were developed … [Read more...]
Planogram Outsourcing
Full planogram outsourcing service Shelfstock can assist you with either providing a fully outsourced planogram solution, or act as an overflow service when your requirements are more than you can handle internally. Leading edge planogram software Shelfstock have invested in leading edge space planning software designed to deliver both effective and efficient in-store ranging. We provide space … [Read more...]
How to create great planograms
Step 1. Understanding shoppers and their needs There are many retail formats all with different needs (even from the same category!), take for example the difference between convenience and supermarket shoppers, while supermarkets tend to attract planned purchases where shoppers generally spend more time choosing products (hence price and range is important), the convenience shopper won't … [Read more...]
What makes a great store layout?
What's truly happening in retail shopping aisles? There have been many studies conducted on consumer behaviour particularly when it comes to what motivates shoppers or consumers to buy into a particular brand or why they choose a particular retail format or store, but what motivates customers while they are in-store? After spending many years working for a number of different retailers from … [Read more...]
Category Management for Dummies
We often get asked to explain how category management works and why is it so complicated and drawn out, but in fact it doesn't need to be and when you understand what the key elements are, it's actually not that complicated at all! So how does category management differ from any other business process? Well in most cases it doesn't, that is, if your objective is to drive sales and you include a … [Read more...]
What are planograms and why do we need them?
A simple definition A planogram is a tool used by retailers and suppliers, it is a drawing that provides details as to where a product should be placed on a shelf and how many facings a product should have. A planogram is used by the retailer to increase sales and by suppliers to justify space allocated to brands and help new product development. Planograms are a visual way of presenting how … [Read more...]
Selling with Planograms
What is Category Management in CPG?
Category Management is the primary platform from which CPG (Consumer Packaged Goods) brand owners interact with retailers. Category Management provides the language, process framework, and metrics for communicating all strategic and tactical recommendations to the retailer. Where did it start? Back in the early 90’s a process was developed to help retailers and suppliers manage the category … [Read more...]
Fast Track Category Management
Many people have asked "how do we speed up the Category Management process to take advantage of any quick wins or low hanging fruit?". Ideally you shouldn't shorten the process as it takes into account all the valid steps needed to properly analyse the situation and put a solid strategy in place to achieve your goals but when you break down the individual components of Category Management you will … [Read more...]