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Planograms and Category Managment

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Shelfstock supports Feeding Ireland’s Future Initiative

May 30, 2018 by Gerry Byrne Leave a Comment

The Department of Employment Affairs and Social Protection, in collaboration with Efficient Consumer Approach Ireland (ECR), launched the fifth annual Feeding Ireland’s Future Initiative (FIF), which will run from 21st May until 1st June. Some 20 leading companies are participating in FIF 2018 including Shelfstock, which will provide young jobseekers with practical help and advice on developing … [Read more...]

Filed Under: Latest News Tagged With: ECR, marketing, retail

What are Live images and why are they essential for planograms

April 21, 2018 by Gerry Byrne Leave a Comment

Live imagesProduct and planogram images are not ‘nice to have’ they are essential as most retailers and suppliers now use planograms with photorealistic images so called ‘live images’ these images make planograms look more professional and enable the end user to see more clearly what the layout will look like before any changes are made, it is also possible to see new products or new packaging in … [Read more...]

Filed Under: Space Management Tagged With: camera, Live images, photographs, planogram images, product images, products, retail photos

Are forecourts of the future doomed?

December 11, 2017 by Gerry Byrne Leave a Comment

After spending many years in forecourt retailing and having being part of the original team who brought forecourt retailing to a new height back in the days of the Statoil fairplay brand in Ireland I've kept a close eye on it's changes over the years The move from fuel to food and quality coffee was inevitable With shrinking margins on fuel, the need to bolster profits with food has long being a … [Read more...]

Filed Under: Category Management, Space Management Tagged With: Cars, convenience, Convenience retailing, Food to go, Forecourts, Petrol, Retailing

What are the barriers of implementing Cat Man?

May 7, 2016 by Gerry Byrne 2 Comments

Why should you implement Cat Man into your business ? Cat Man is ideally suited to maximising sales and profitability for both retailer & supplier while ensuring the customer/shopper has a better shopping experience. This can be achieved by following the Category Management process i.e. the 8 step process  It's main purpose is to satisfy more shoppers at the point of purchase this results … [Read more...]

Filed Under: Category Management Tagged With: Category Management, category managers, insights, marketing, merchandising, planograms, space planning, strategy

What do Category Captains do for retailers?

April 15, 2016 by Gerry Byrne Leave a Comment

Where would retailers be without their category captain? depending on who you speak to, the answers would be "couldn't cope without them" to "don't need them, waste of time."  'The category captain will be expected to have the closest and most regular contact with the retailer and will also be expected to invest time, effort, and often financial assets into the strategic development of the … [Read more...]

Filed Under: Category Management Tagged With: category captain, category leader, Category Management, category partner

GRBS welcomes Shelfstock to its international network

August 29, 2014 by Gerry Byrne Leave a Comment

Through this message I’d like to extend a very warm welcome to Ireland and Northern-Ireland in joining the countries where we have a local representative for our space planning / category management software solutions.  We believe that the mix of globalized software and a wealth of international experience with local knowledge and accessibility, will offer our clients the best possible solutions … [Read more...]

Filed Under: Latest News

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  • The PDF nobody opens again
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